With the BORA Experience Tour 2023 in the freshly converted Cooking Truck, the manufacturer of cooktop extraction systems is providing exceptional culinary experiences at lofty heights or close to the ground at special locations. After its debut in 2022, BORA is once again inviting visitors to the 3RIDES event.
The Cooking Truck in a new look
The glazed BORA Cooking Truck has been on the roads of Europe since 2015. 19 meters, 10 wheels, 40 tons - it offers plenty of space for unique culinary moments with friends, family, colleagues and customers.
In the BORA Cooking Truck converted in 2023, the company will show new appliances, including the flagship "Professional 3.0" with Tepan stainless steel grill and surface induction cooktop, as well as the "X Pure" and the "S Pure" and the BORA X BO steam oven.
BORA in the Air - Experiences at dizzy heights
The BORA experience becomes even more emotional at lofty heights: With BORA in the Air, it's like being in seventh heaven. Through these mega events, there is the opportunity to experience the heavenly cooking experience at cooperative events such as the 3RIDES event in Aachen. The BORA crew not only cooks as if in the fresh air, but also at airy heights. The BORA appliances in the truck can be tried out for themselves under the guidance of professionals.
BORA Product Experience - Experiences close to the ground
For those who are not so fond of heights: The Cooking Truck is also accessible on the ground of culinary facts and often stays for several days at a location, either at a trade partner's site (e.g. in the context of company anniversaries or an open day) or at various (cycling) events in cooperation with other organizers, including the Tour of the Alps and the Tour de Suisse.
All interested parties have the opportunity to experience BORA live and without registration in the Cooking Truck throughout Europe or at events.
About BORA ventilation technology
BORA Lüftungstechnik GmbH, based in Raubling, Upper Bavaria, has been successfully developing and marketing cooktop extractor systems since 2007, which extract fumes downwards thanks to a patented technology. The innovative product lines BORA Professional, BORA Classic, BORA X Pure, BORA Pure, BORA S Pure and BORA Basic are sold in 60 countries worldwide.
BORA's vision is "The End of Normal."; the mission to revolutionize the kitchen living space with extraordinary products for extraordinary experiences. The advantages of the developed patent: the high-quality systems are more effective than conventional hoods, very quiet, energy-saving and easy to clean. They allow the kitchen architecture maximum planning freedom with unobstructed views.
With a focus on the kitchen as a central living space, BORA launched another dimension of innovative kitchen appliances in 2021 with the BORA X BO steam oven along with a matching BORA multi-drawer.
As early as 2009, the company received its first award in the innovation competition "365 Landmarks in the Land of Ideas", followed by the German Founders' Prize, Red Dot Awards, Plus X Awards, German Design Awards, Iconic Awards, German Brand Award, Good Design Awards, iF Design Awards and others.